If you are reading this article, you must already know that the world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how people access information, but how they interact and communicate with friends and colleagues on a global scale.
Giving your small business an online presence means more than just putting up a little website with your company’s address, company services and phone number.
It means setting up a virtual version of your business, with a good informative website, a Facebook Business page, a Google My Business Account, a Twitter account etc. In this digital age, more people search online for the products and services they need for products and services they need as opposed to searching through a phone a Newspaper or other traditional means.
Ignoring this important potential marketing platform is akin to saying, “I don’t need any new business.”
The internet reaches across the world and spans all time zones. That means that when businesses take their operations online, they have the same capabilities. With a physical store, customers are limited by how close the store is and its hours of operation. Your online business, on the other hand, is accessible from any area with internet access and open 24/7/365. Additionally, with mobile marketing on the rise, your online business has yet another advantage: being accessible to anyone with a mobile device. Customers are only limited by their mobile network coverage, which goes practically everywhere.
A significant benefit for small businesses is that the initial investment for starting up an e-business is generally lower than the costs associated with starting an equivalent business using a traditional model. The technology used to setup and operate an e-business is becoming more advanced whilst also becoming cheaper to obtain. Many successful e-businesses were started using only a home-based office with a personal computer, some basic software and a connection to the internet.
#3 Easier Selling and Marketing
It’s a well-known marketing fact that people like to buy but don’t like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a possible pushy salesperson. Marketing your business is also easier and more far reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually included printing and mailing costs.
Some may consider reviews a double-edged sword of conducting business on the World Wide Web, as there will always be that possibility of a receiving a negative one, fairly or not. But if you run your business honestly and treat your customers well, these should be isolated incidents, outnumbered by the many raving reviews left by your satisfied customers. Potential customers often check for reviews of a company or product before using either, so always encourage happy customers to leave reviews on rating sites such as Yelp or Google Places.
#5 Brand Building
Having an online presence builds your credibility and professionalism. Your customers are expecting to see your website address on your business cards and promotional materials. They are asking you: “Do you have a website? Can I read more about your products or services there?” Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet. A nice corporate website definitely increases the image of a company especially if it has great product or service-related content to go with.
#6 Low Cost of Maintenance
With bills for rent, electricity, security and general office upkeep, expenses for physical locations can start to pile up. By taking your business online, you reduce or eliminate a lot of these overhead costs.
#7 Low Cost of Operation
Operating an e-business is far more cost effective than running a brick and mortar enterprise. New technologies allow you to take virtually any part of your business online, that include supply chain management, payment, delivery, procurement etc. Streamlining these business processes through online systems will allow you to cut costs significantly in almost every area of any business. Plus, things get a lot easier from a logistical standpoint, since one person can do the work of several people. Take mass communicating with customers, for example. Sending a bulk email to a list of customers is easier than sending out 100 people to share flyers. In addition, transaction costs are lessened, since there’s no need to hire a cashier when shopping cart software lets customers check out themselves.
#8 Favorable Marketing Strategies
The internet can also make it easier and more cost effective for business owners to promote their business online, with the advent of social media, search engine and so on. Many platforms like social media advertisement, display advertisement, email marketing and mobile marketing now exist to help promote businesses to their tailored customers.
#9 Keeps your Business Relevant
The internet is now a big part of our lives, either you like it or not, and it isn’t showing signs of leaving anytime soon. So why not milk it for its benefits to the max. Opening an e-business keeps you in touch with what’s current, just like all the numerous blogs your find online dishing out the latest information. To stay relevant, businesses need to consistently post content on these outlets that interest their consumers. Also having an online presence on social media websites is a big part of getting your name and business name out there.
#10 Large Audience
An online business can take your business to a wider audience, a global one. Anyone with an internet connection can view your products or services online. From the slums of Ikorodu, to the countryside in Yorkshire to a busy corner shop in Japan and to a sleepy fishing village in South Africa, the internet is the world’s shopping window for your products. Also, the freedom to live and work where you like, you can be traveling while running your online business! Isn’t that just beyond awesome?
Hopefully you now see why an online business is a solid investment. When it comes to an e-business, it’s hard to go wrong with it, because both the consumer and the business reap the benefits. Being online makes a business grow their customer base faster, become convenient, accessible, affordable and better equipped to help its customers. And when businesses are focused on benefiting their customers, profits becomes automatic and everyone wins.
This is why we are offering businesses the opportunity to take their business online. We have made this as affordable as possible on our platform. Doing business during this COVID period might sound difficult but we are here to help.
Take advantage of this opportunity as this offer expires on the 31st of May. Get 50% off on taking your business online using any of our available platformsnowto get started.
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A Professional Blogger, Freelancer, WordPress enthusiast, Media marketer and Web Developer