How do I know if Digital Marketing is Right for my Business?
The challenge faced with by many business owner is whether or not; digital marketing right for their business or not? Whether or not your business is suited for digital marketing depends on the nature of your business, where it is now, and where you want it to be in the future.
if, for example, you are a dairy farmer in a rural area, have a fixed contract to supply your farm produce to local consumers, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing is probably NOT for you.
But if, however you a farmer looking to diversify your product offering, broaden the scope of your business and increase your sales, well then, I welcome you to the world of digital marketing.
What is Digital / Online Marketing?
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, online marketing typically refers to marketing campaigns that appear on a computer, phone, tablet or other device. It can take the forms of including online video, display ads, and social media posts. Online marketing is often compared to “traditional marketing” such as magazine ads, billboards, television, radio and so on. For more understanding of what digital marketing is, read our post on what is digital marketing?
Digital Marketing – Yes or No
There are only two key questions you need to answer when it comes to deciding whether or not your business needs a online marketing strategy. They are:
- Is my audience online/is it going to be online?
If your customers use digital technology to research and/or purchase the products and service you provide, then you absolutely need to consider online marketing nor, in order to engage with them and retain them. If they don’t, then you don’t.
The rapid increase in the use of mobile phones and internet is overwhelming. According to statistica, in 2019, the number of internet users worldwide stood at 4.13 billion, which means that more than half of the global population is currently connected to the internet. This makes the internet a global market with large amount of audience.
- Are my product/services/brands suited to digital marketing?
This can be a tricky one – but the answer is usually yes. Typically it doesn’t matter what your product, service or brand is; as long as you have established that there is a viable online audience for you (see question 1), then you should be promoting it online.
In conclusion, every business owner – who is interested in promoting their products or brand through digital marketing, must be able to answer two key questions – (1) Is my audience online/is it going to be online? (2) Are my product/services/brands suited to digital marketing?
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